THE NIMBLE, SNAPPY
The fully redesigned Prime offers a responsive and versatile volume-shifted ride for drag-proof carves and unreal float in the fresh stuff. Designed to be ridden a little shorter than your traditional pow stick, the Prime’s wide, tapered pintail shape delivers quick turns and a stable-yet-surfy feel. A camber-dominant profile gives you reliable control through chopped-up crud, while the moderate flex keeps things playful for high-speed butters and all-mountain shenanigans.
Throw it around in the trees, open it up in the bowls, or boost it off pillows and cat tracks—the Prime is built for those days when no two runs are the same.